Fetch ROI Report

This report has been revised as of November 6, 2015. 

Based Upon:  Closed Service Work Orders or Sold Deals on Fetch Campaigns with Contact History recorded after the campaign start date.

Updates:  This report updates on the nightly download

Objective

Fetch ROI will track the success of all Fetch Campaigns tracking work orders closed or deals sold in your Showroom, based on the ROI selection saved when launching the campaign. Only customers who exist in DealerMine with a VIN and a customer number will be included on this report. We track RO #’s and Deal #’s after the contact date for all campaigns to clearly show you in report format the outcome of each marketing campaign. The ROI Report defaults to 30 days.

The left hand side of the report displays the following information:

• 1. Name of Campaign

  2. ROI Days

  3. ROI Type

  4. Contact Method (click the contact method to view more campaign details)

The top portion of the report displays the following information:

• 1. Customer Count

  2. Email Open

  3. % Open

  4. Email Bounce

  5. Service ROI

     • Appt Count

     • RO Count

     • Success Rate

     • Labor Sales

     • Labor Gross

  6. Sales ROI

     • Deal Count

     • Front Gross

     • Back Gross

     • Total Gross

     • Success Rate

Note:

• • We track ROI based on 30 days for Service and 90 days for Sales since the contact date.

  • Fetch ROI cannot track imported customers with a (-) customer number since they do not truly exist in DealerMine.