Social

Identify and Target Social Consumers in DealerMine

Social brings a new layer of precision to social engagement, social selling and brand monitoring. Delivering both timely, regional and relevant leads that are specific to automotive. Dealerships no longer have to waste time combing through meaningless noise. DealerMine gives our customers the ability to effectively listen, measure and make sense of the many Twitter conversations taking place in real-time. Engage with customers you want to reach based on their interests and buying intent that are having conversations relating to the automotive industry in your region.  DealerMine will help you to connect with prospective customers, creating new opportunities to build and retain relationships.

Why not create an online presence for your dealership while gaining new business at the same time?

Go to Social Setup

Benefits of using Social in DealerMine:

• 1. Increase your Twitter handles in your customer database.  We scrub all emails in your DealerMine database and look to find matching email addresses on Twitter and update your customer profiles with Twitter handles if matches are found. (@sunshine44)

  2. Mentions are also pulled into DealerMine and can be connected to existing or newly added customer profiles.

  3. Build up online Twitter presence for your dealership.

  4. Reply to online tweets in your region in a timely manner.

  5. Know how many competitors in your region have also received this Tweet.

  6. Create marketing lists in Fetch for all Social customers.

  7. Measure what percentage of your customer database is Social.

  8. Track the success in service and sales for all Social conversations.

  9. Improve your Sales and Service CSI scores by being alerted on all CSI related Tweets in DealerMine Social.

  10. Increase your customer database in sales and service using DealerMine Social.

  11. Enrichment of customer data (hobbies, interests, job, family etc.)

  12. Turn Tweets into profit using DealerMine Social.

Competitive Advantage

        Revenue Generation 

-    Other Social Media tools focus on the dealership’s online reputation, DealerMine is focused on finding and converting regional automotive leads into sales. 

         Algorithmic Automotive Listening

-    DealerMine automatically monitors online conversations for potential opportunities and presents to users. This is a manual process for most competing products. 

        Lead Classification 

-    DealerMine will automatically classify leads by their intent to purchase, service, etc as well as provide scoring to allow for quicker prioritization of leads

Features & Benefits

        Increase Your Database of Twitter Handles 

-    Scrubbing customer database/emails DealerMine can return all twitter handles immediately. 

        Lead Sifting

-    Increase the dealership’s twitter presence by engaging with more customers on twitter. Social prospects now represent further business opportunities for Service and Sales.

       Timely, Meaningful Conversations

-    Engage with customers and potential customers in their region in a timely manner.

        Competitive Awareness

-    Dealership’s can have their finger on the pulse of common social leads in their regional market.

         “Listening by Region”

-    Social allows dealerships to proactively respond to dealership related chatter positive or negative. This gives the dealership the opportunity to respond to and offset potential CSI issues.

        Social Marketing

            -    Leverage and create social media marketing campaigns via fetch.

        Customer Enrichment Profile         

            -    DealerMine can provide insight on how much of a social fingerprint the customer has thus allowing for customized marketing for “Likes” etc. 

         Social Fingerprint        

            -    Social will provide demographics on hobbies/interests etc. 

        Additional Contact Method 

            -    Social provides another type of contact method that is meaningful and relevant to each of your customers.

Contact History for Social

Now when linking a Social Lead to a customer file we will track and record who linked/unlinked the Tweet in the Contact Hist tab for future referencing purposes.

NEW - Version 5.6 - Released Oct 1, 2015

On the Social tab in the sub tabs New, Replied, Engaged, Not Applicable, and Sold we have added a Search Field where a user is now able to search for Tweets within these tabs by using any of the following fields: 

1. Name

2. Twitter handle

3. key word in tweet